The Impact of Facebook Posts on Your Intended Audience
Your Facebook posts can have a great impact on your intended audience, but it has to be relevant and something that they can relate to. Your posts need to be well thought of if you really want it to go viral. They have to be interesting, creative, and inviting. In order to achieve this, it is important to choose the right images — as much as possible, take the photos of your posts by yourself and be creative. They have to be really compelling. Do not post photos that are totally not connected to the subject matter.
Your audience wants something that are informative because they like to share information with friends on social media. But when you say information posts, what comes to mind? Probably some news, current events, or any factual information about someone, something, or an event. But this has to be timely. For instance, you should only post about any political event while it is still trending. Otherwise, your posts will become “so yesterday.”
In addition, you may need to post links and videos that relate to interesting personalities that are trending on that very day you are posting. Check what is trending on Google and you should have an idea what interesting piece to post on your Facebook. If you wish to post a debate, you also have to check what is trending and base your topic from there.
Effective Facebook posts can have the following significant impact on your intended audience:
- It keeps them updated.
As long as your posts are timely, as stated above, your audience will be updated of what’s in, what’s not, what’s new, and what’s trending. They love being the first to know about anything. If you will post a debate with a trending topic, your audience will engage. And when engagement is high, you know that your post has created an impact on them.
- Empowers them.
Where there is information, there is power. The power to spread the good and the bad news makes your audience more empowered about themselves. They will feel that they have a significant role in the virtual world that will transcend to the real world. The same thing goes when they are able to express their opinions on a particular debate topic.
- Broadens their network and connection.
They are able to broaden their network and connection with your posts if they will share and comment on it. You just need to make sure that your post is set to public so that friends and friends of your friends or anyone in particular will have access to it. That way, they will be able to add friends in their circle especially the ones who have the same stance as them in the debate.
Take note of these impacts of Facebook posts on your intended audience and use this as reference the next time you create a debate.