How To Increase Audience Engagement On Your Facebook Post
As Facebook still tops as the social network in terms of potential and pervasiveness. Most of content marketers believe that Facebook marketing is worth the effort in spite of the love-hate relationship of Facebook to its users.
Good news is, Facebook is actively introducing new tools and features to help marketers attain good outcome. If you’re considering to step up your online polls and topics posts on Facebook, here are 4 new tips that can increase your audience reach and engagement:
- Promote effective content.
Invest on promoting your Facebook post. There is no need to promote every single post you make but you have to make sure that those very important ones, such as your debate topics, are promoted accordingly. This is an integral part of your marketing strategy. This is not to go viral or trending but to increase traffic into your post. Do not aim ultimately to just become viral. Simply advertise your piece so your audience will be aware.
- Photos and videos must be uploaded on your page and not on your personal account.
This is a great way to increase engagement since it encourages the audience to view the video. Facebook now has an autoplay system for videos, so if the user’s autoplay is on, they will be able to have a glimpse of it while scrolling through the News Feed – that is, if they liked your page beforehand. This is highly efficient when it comes to improving your marketing strategy.
- The CTA button advantage.
When you create a Facebook page, you will be able to take advantage of call to actions that are relevant for your marketing strategy. These actions include Use App, Shop Now, Play Game, Contact Us, Watch Video, and Sign Up. These buttons are free so make use of them so that visitors of your page will have a convenient experience should they want to contact you. Adding these call to action buttons is very easy to do.
- Post on unfamiliar or unlikely schedules.
Nighttime and weekends can be the best times to post on Facebook. Some advertisers and marketers recommend posting on working hours, weekdays, between 9am to 5pm, but this is not appropriate because the target market are busy doing their jobs. During weekends, people are usually off from work, so they spend most of their time updating their social media accounts including Facebook. At night before going to bed, they would check their Newsfeed to see what is going on and what is trending. Hence, posting at these peak times, enables you to attract more audience.
Take note of these tips and use them the next time you decide to post a debate topic on your page.