Marketing Tactics On Facebook
Facebook remains as the social network to be in terms of potential and ubiquity. A lot of content marketers believe that Facebook marketing is still worth the effort in spite of the love-hate relationship of Facebook to its users.
Now here’s the good news! Facebook is actively introducing new tools and features to help marketers attain good outcome. If you’re considering to step up your online polls and debate topics on Facebook, here are 5 new tactics that can increase your reach and engagement:
Advertise your finest content.
Get a part of your social media budget to advertise on Facebook. You need not to promote everything but just the ones that are most captious to your content marketing strategy. It is also nice to promote content that are already organically getting some traction. You do not have to force a plan to go viral but for you to use Facebook ads to increase awareness and put up your most important content.
Use an Advanced Open Graph meta-data.
Educate yourself with Open Graph. Open Graph is a meta data that allows you to control the image, description and title that renders on people’s Facebook newsfeeds when they share your content. Advance Open Graph meta-data is easy just take the time to do it and make sure you do it for every post, landing page and other web assets. Optimizing your content with attractive image, inviting title and description makes it more shareable.
Upload videos directly on your Facebook page.
Major Facebook users have already started publishing videos directly to Facebook page and are harvesting great rewards of greater views and fan engagement. This is highly considered as one great content marketing strategy. Facebook videos are now actually fast taking over.
One of the main benefits of uploading directly to Facebook is that the video auto-plays. Statistics shows that this tactic increases engagement more largely now including when people actually dropped off, directly from Facebook Insights. Facebook’s algorithm actually favours its own native player.
Use Facebook’s CTA button.
Facebook had introduced CTA buttons for Facebook pages last year. There are seven calls to action available for Facebook pages: Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. This feature is not a game changer for social media, but it is free to add so you can have it anyway. CTA buttons on Facebook pages could boost customer acquisition efforts. Adding the CTA buttons to your Facebook page is quite easy just take a moment to do it.
Publish on peak times (weekends and at nights)
Facebook engagement tends to be on its peak time during weekends. Posts published on Sundays have the greatest interactions per post based on a revealed report. You should also publish posts during night. Posts published between 12-1AM are most effective.
As long as Facebook remains the biggest social network, marketers need to keep experimenting on this podium for the consistency of the interest of the fans.